New World is making server transfers free for now because it's too damn popular
As an MMO, New World relies on the age-old model of letting players choose a server and locking their characters to said server. This greatly helps MMO developers manage capacity, and it helps build communities when you know you'll be coming across roughly the same group of people every time.
To see this content please enable targeting cookies. Manage cookie settings This is all well and good, but the issue is that New World has been incredibly popular in the 24 hours since it launched.